Welcome to my writing portfolio. I've been writing online since 2009, initially promoting my primary business activities. Subsequently, I began to produce content in the field of marketing, creating content for Neil Patel, CoSchedule, SEMrush, Jeff Bullas and other online marketing publications.
During this time, I began providing content services to SME businesses. Today, I hold a BA (hons) degree in Psychology, currently sitting an MSc in Work & Org Psychology at DCU Dublin, and I concentrate on creating content in these primary areas;
Psychology
Wellbeing
Mental Health
Performance
Creativity
Behaviour
Business
Small Business
Marketing
Leadership
Work
Ethics
Health & Fitness
Running
Diet & Nutrition
Strength
General Fitness
General Health
I am open to enquiries from media outlets for opinion pieces, reviews, interviews, columns & features, and from businesses seeking regular web-based content.
My Portfolio
Google Analytics Errors Article
In this article written for Neil Patel, I examined the most prominent Google Analytics errors users encounter when employed on their website. This was an extensive piece taking several days to research and compile. It was first published on KISSmetrics website, then subsequently moved to Neil Patel's primary site. Extract: Rolling out and implementing Google […]
Neuromarketing Hacks Article
In this neuromarketing article written for CoSchedule, I researched the psychological factors said to influence buyers' decision making processes and working with editors and design, produced an extensive piece for their blog. Extract Can we really hack into the minds of our buyers and influence their decisions? Some say we can, and they’ve got the evidence to prove […]
Dedicated Signup Page Article
In this article for Landerapp, I broke down the reason and process for creating a dedicated landing page for new subscription signups. The article was a how-to type and helps small business owners managing their own website to build out essential pages. Extract Email List Building is the cornerstone of building an online business, yet […]
Mission.org Self-efficacy Article
The Mission is a for-profit media company focused on accelerated learning, business and technology reaching millions of readers each month through podcasts and articles. The Mission creates custom audio and written content fitting clients' advertising needs. Extract It was 2000 when I started in business for myself for the first time. It was just me, […]
The PGSG Business of One Article
The Postgrad Survival Guide is a Medium publication focused on Millennial Work, Money and Life Advice. The publication publishes daily advice on work, freelancing, money, and life. Extract Why do we work? What is the purpose of work apart from providing us with money to buy stuff we don’t need and pay bills? Is it […]
What Is Resilience Article
The 8000 word resilience article is a self-published piece that I recently published as a short guide on Amazon Kindle. It explores the psychological phenomenon of resilience, what it is and is not, and how we can build it in ourselves. Excerpt I've always been a bit of a tough nut, a resilient sort. On […]