The SEO Guide For Artists
The SEO Guide For Artists is a practical beginners guide to Search Engine Optimisation (SEO). Implementing the steps in this guide will help you structure and optimise your content to help your buyers find you online.
For the uninitiated, here's a definition of SEO;
Search Engine Optimisation (SEO) is the process of optimising a website in order to positively affect its visibility in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
Before You Start
Before you take a step in a new direction, you’ve got to skill up.
You may decide to do your own SEO and that’s great, but if you intend to hire someone you’ve got to understand the basic principles.
Take with a grain of salt any assertion from an SEO that they can get you on page one quickly, or even at all.
It may be very possible depending on the niche, but there’s no guarantee.
Accept that it is likely to take 6 to 18 months of consistent and steady work to begin to see results from your SEO efforts.
If you are in competition with many others who are up to speed then it may take longer.
Here you’ll get a decent breakdown of some of the most basic principles of good On Page SEO (and a little bit of Off Page SEO too). Also, Robbie Richards put together an awesome list of SEO Tools recommended by top online marketing experts. You should definitely check that out.
Get these right first before taking on more advanced SEO work.