Engineering Consent, Eating Paleo & The New Studio

This week on Sunday Letters I'm discussing the subject of engineering consent, of public relations. I'm looking at the practice of propaganda undertaken by corporations and governments the world over to engineer the consent of the masses towards their aims.

Edward Bernays, the nephew of Psychoanalyst Sigmund Freud, is regarded as the grandfather of engineered consent, and in todays society the manipulative practices he created are everywhere.

Bernays was, it could be argued, responsible for some of the most effective and ultimately damaging publicity campaigns ever seen.

Most notably that of which he undertook for United Fruit Company (Chiquita) in the 1950's.

Is it any different today I wonder…

Popular media organisations engineer your consent every moment of the day.

It is manipulation.

It is like herdsmen herding sheep, and we are the sheep and the powerful political and corporate entities are the herdsmen.

This is why it is, as I have written before, our moral and ethical responsibility to be a dissenting voice.

In putting forward this idea again, I'm referencing people like John Pilger and Noam Chomsky.

Other Stuff

I'm also touching on some trivial stuff today too, like eating paleo and the new studio I'm building at the bottom of the garden.

I can't wait to complete it because it means finally I'll have my own private space to work.

I love my family, but they drive me crazy with interruptions!

Links From This Episode

John Pilger Article

Noam Chomsky Video

Propaganda: Engineering Consent by Arte

Edward Bernays

Woodrow Wilson

Transcription

The following is an audio transcription I did with a tool called Temi. It's far from perfect and I edited some of it, but you will find it kind of funny to read. Anyway, it's an experiment so bear with me on this. It will get better.

***

00:03 Well, folks, good Sunday to you. It is Sunday, that means it's Sunday letters and you're listening to The Daily Larb. I am your host Larry G. Maguire from larrygmaguire.com. This is the podcast show for artists and writers and craftspeople, creative thinkers, for people who are making stuff for the sake of it; First and foremost. You can be doing it as a hobby. You can be doing it as a, you know, as your career, you might not have embarked yet or taken what you do into the world and making some money from it. And that doesn't matter so long as you're making stuff and making it because it floats your boat, you know. I started the podcast for that reason, because it allows me express something that I want to express. Um, I don't generally regard myself as an extrovert. I'm certainly more introverted, but I can, I suppose express some extraversion when the moment arises.

01:11 I think extroversion, introversion is kind of a little bit simplistic. We're all a blend of the two, I suppose. But anyway, this show is for you. It's for people who think a little bit differently, who, um, maybe think a bit left of centre or right of centre. I talk about things like psychology, society, like work and life and the importance of following that something, whatever it is for you. It could be keeping accounts or sweeping the streets or painting a picture, making music, it doesn't matter. This is what interests me, this is what floats my boat and I have ideas that I'd like to share and that's what I do several times a week. Although it's probably been a week since I was on here recording an episode. Work has been crazy busy. And uh, I suppose making hay while the sun shines is, um, is to our advantage.

02:07 And that's what I've been doing. So, uh, that kind of explains my absence. I am engaged in another little project here at home too. I'm converting the shed into studio because currently I just record and make stuff or whatever, from the house here and it's, it's fine. But you're open to constant interruptions and that drives me mad. When I'm trying to do something the door keeps opening. So I'm converting to shed. I'm working my ass off to get some funds together to do that. And I'll keep you posted on progress there. I'll talk about that a little bit later on. Today also I want to share with you some stuff I've been doing in regards to weight loss or fat loss. It's not something I have touched on very often. I have spoken about it once or twice here. I've changed my diet and uh, I'm working out again.

02:55 I'm running and I'm throwing a few weights around and it's making a difference. Taking a more, I suppose, serious angle today, I'm also talking to you about the importance of dissenting voices and being a dissenter. What got me on this one was an article by John Pilger, the journalist. He is certainly a dissenting voice and although maybe not heard as loudly as he should, he pursues the truth in his work, which is admirable. On his site, Johnpilger.com, he writes about this stuff and, uh, tries to expose the bullshit that he sees corporations and governments trying to tout to the public, uh, most of which we lap up unquestioningly, you know. It's stuff that's delivered through media outlets and corporate organisations, governments, et cetera. And most of us are asleep at the wheel, you know, most of us just accept what we're told.

03:55 And, uh, we just get on with stuff. We're on autopilot and this is the big challenge, you know, for the dissenting voice. Now, I wrote about the importance of challenging authority a little while ago and I might link to that in the, uh, in the article for today, Sunday letters. But he encourages in the article I read from him today, that we rise up, you know, and that we challenge the toxicity and the importance of challenging authority. He refers to his grandmother who was exported from London, I believe, on a penal ship. She was Irish and with a group of other Irish petty criminals, uh, at the age of 16 and she talked to five month trip on order of the cart to Australia and uh, that's where she married and had 10 children and uh, one of which was John Pilger's mother whom he refers to in that story.

04:56 In today's article I'm going to read some of that for you, and related to that whole idea of nonconformity. I want to talk to you about conformity and how our conformity, our consent is engineered. Most of the time through the popular modern use of public relations or propaganda as Edward Bernays called it. Now you were just witnessed the, one of the dose interruptions set of talks about, you might've heard a knocking on the door there. Well, that's what it was and I had to go deal with that, but I'm back. So anyway, Edward Bernays, he's thought of as the grandfather of modern public relations. Public relations is a term that he coined as an alternative to propaganda. He speaks about how influential corporations and governments can be in engineering the consent of the public.

06:20 I've got a pdf of Bernay's book “Propaganda”. I think it's a public domain work, you know, it's available freely online and you can download it here. It's worth the read. The language a little bit funny in places. It's also very interesting that he felt the need to put down what he did on paper because he's basically showing us who he is, you know, and without shame. In the book he is declaring how you might take over masses of people and convince them to move in a particular direction. And that's what politics is, you know, although they won't come out and say that. I mean we think we live in a democratic society, but we don't, you know, um, we're conditioned by people who know how to condition us, how to influence us.

07:12 And advertisers do it. Marketers do it. Politicians and corporations do it, and we are indeed kind of pushed around by the powerful few. Bernays, says in his book propaganda; “The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. …We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organised. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society”. So, uh, my view after reading the book or most of the book, is that it's promotional material, a justification for his tactics.

08:19 Edward Bernays was the nephew of Sigmund Freud who was probably the single most influential psychologist, psychoanalyst, psychotherapist, whatever you want to call him Uh, in our modern world. I suppose from the mid 18 hundreds, well suppose late 18 hundreds, 18, 80 upwards maybe on think, I think he popped his clogs around, uh, was an idea and 30 or something like that anyway, but hugely influential and he had some influence on Bernays being as nephew, Bernays part of a group, uh, put together by Woodrow Wilson and the US government at the time in order to convince what was termed, a passive American public that, uh, entry into World War One was the right thing to do. What they embarked on was a systematic rollout of propaganda to convince the public that a war was right and that the Germans were obscene. So they made movies and they wrote headlines and produced material and a lam based the public with all of this propaganda.

09:32 And eventually the passive American public turned face and, uh, were agreeable that the United States should go to war. So they did. And now I was, as I understand it, and the research that I've done a was after the Germans broke several agreements with the US government that they had made a to refrain from a, let's say, bomb in their commercial fleet or whatever, and upon the torpedo in commercial fleet in the Mediterranean, the Pacific and other Pacific Atlantic English Channel and stuff. So they made agreements with the Germans that they wouldn't do. I think the Lusitania was torpedoed at the time and, uh, they made some agreements, look, lads, and we want to stay out of the wall or neutral in the war, says Mr Wilson, uh, please agree that you won't fucking torpedo whereas ships and data, but they did. So anyway, um, I think the straw that broke the camel's back as far as I know, was that, uh, the German, uh, war machine, uh, had solicited support from Mexico for the war effort.

10:44 And I think that kind of pushed the United States over the edge. So anyway, at passive American public needed to be convinced a wilson hard bernays and whole bunch of roadblocks. And, uh, they succeeded in convincing the American public that have gone to war was over 18. So after that, Bernays, uh, was involved in order and campaigns mostly with private organizations like, uh, corporations, uh, to convince people that their products will go and, you know, and I believe that one of those campaigns was related to the bananas and some Banana Company Fruit company in the United States because Guatemala, we're selling bananas are cheaper, the cheaper rate or whatever. And uh, he was tasked with a slate in Guatemala and the government and fruit coming from Guatemala to rubbish, basically a place in Guatemala in a negative light. And he succeeded. And I think there was the almost went to war and it was all kinds of atrocities, uh, uh, carried out as a result of the propaganda campaign that bernays pursued on behalf of whatever company have to be working for.

11:55 Oh, this stuff is online. You can watch it. There's a site, uh, uh, you can check out a video and this link as well as art art de Deus Eu. Is it a.com? And include a link in that in the notes and you can watch a video and where it's, I think it's about an hour long where they get into the nitty gritty and the bit of history about Bernays and what he did anyway, Bernays is seen by a lot of people as a, a negative aspect or a negative contributor to our modern society whereby the public, the public's consent of question about, um, endeavors that government and corporations take on, um, and uh, attempt to convince us that it's the right thing. So, uh, I've got a clip that I want to play for you. It's by, um, uh, from Noam Chomsky, the linguist, and are the answers a question about what he. Tired of Bernays. And uh, I thought you might find this interesting. So check this out from the transcript.

13:07 Actually, I never, you're right. He lived in Cambridge. We weren't that far apart. I never actually met him, the father of public relations. But I've written a fair amount of. I've looked at a lot of his work and in fact I've written a fair amount about it. Uh, I suspect that it wasn't his Freud who was the big influence on him, but rather in fact exactly what he said, he said the major influence on him was his participation in the first state propaganda agency in the United States, a woodrow Wilson's Committee on public information, which was established in order to try to drive a, basically pacifist population into support for the war that a Wilson very much wanted to get into in, uh, in Europe. And it succeeded, uh, within a short period of time. The propaganda efforts, they were called propaganda in those days. It was more honest use of terminology, the propaganda efforts of the committee on public information.

14:07 A Very Orwellian name, uh, was, uh, uh, did succeed in driving a pacifist population into a raving Andy German fanatics. You know, to the point where in the Boston Symphony Orchestra had, couldn't play a beethoven, things like that. It drove the country into a kind of exterior. And the participants in that committee included. Many people have a subsequent great distinction and influence. Edward Bernays was one. Another was Walter Lippmann leading public intellectual in 20th century. And most important figure in American media of both of them went through the, that experience and learn from it and wrote about what they learned from it, what they learned as a bernays. Put it in his famous book of his called propaganda like 19 twenties, I think. Uh, he said that we have learned that, uh, the intelligent minorities, uh, Ken, uh, engineer consent through the use of a manipulation, propaganda and a control. And we should do it for the benefit of the public.

15:20 It's for the benefit of the public that we should not control them. And engineer their consent, a Lipman said pretty much same thing. Also, drawing from the experience of the wartime propaganda agency. Uh, he wrote a significant important essays on democracy in the 19 twenties called progressive essays and democracy. They were both liberals, Kinda Wilsonian progressive's. Uh, he said, well, we've learned that there's a new art and the practice of democracy, the art of what he called manufacturing consent. Bernays's derm was engineering of consent. And this is very significant because the public should not be participants in the democratic process. They should be spectators, not participants. They are ignorant and meddlesome outsiders as he put it and for their own benefit, uh, we, the intelligent minority, the responsible men must control them. A bernays's particular significance. They had all sorts of influence all over the place, uh, but, uh, in the intellectual culture, in political science and so on.

16:28 But bernays was particular influence was exactly as you say. And he was one of the founders of the modern public relations industry, which grew into a massive industry right at that period. Had it existed before, but it became very important after, uh, a at this time, and it's goal was to control attitudes and beliefs, uh, to marginalized people, to induce a, to drive them towards what were called the, the superficial things of life, like a fashionable consumption. And the keep them out of the public arena where they don't belong. A bernays was first major achievement was a, a, a, a program that, uh, uh, convinced women to smoke cigarettes. Women didn't smoke in those days. Uh, but, uh, he had an elaborate public relations program including a models walking down fifth avenue, you know, two shows with cigarettes showing this is what modern women are like and it did succeed in turning women into smokers with the toll that we need not discuss the Guatemala case. You're correct. He was the public relations, uh, he ran the public relations for the propaganda effort to support the overthrow of the democratic government of Guatemala, which led to a, a horrifying atrocities, which the country is still suffering from one of the examples that we should be anything but proud of. And he did play a role on that.

18:04 So I'm not entirely sure when that was a car to recognize around the seventies. Chompsky looks quite young, fresh. It's not as wrinkly as he is now, but I respect now chomps scan and what he stands for on the stuff that he talks about. Make sense to me. That's why I'm sharing that clip with you. Uh, but Bernays, Bernays is you could say a little bit of a sinister character. Um, whatever is open intent was at. I think he certainly seems to me anyway, as somebody who was convinced that he was at the forefront of a psychological manipulation, maybe, well, he openly refers to walk a propaganda doors is manipulate human beings, but I think it was maybe righteous. I don't know. I've never met the guy, but it seems to obviously I didn't meet. He's dead now, but it seems to me that the guy was a little bit of uncertainty convinced because he used to hang out with all the most influential people on wild streets and in government.

19:20 And Ollie's, it's very easy to be convinced when you have the support of all of these very powerful people that what you're doing is honorable and right. And, uh, he writes a book, propaganda. How, uh, it's the leaders in Paris, if you could say to a pursuit is means of convincing the public that they need to move in a particular direction. And that, uh, it's a, lends itself towards an organized society, you know, as civilized society. What's the success here? Um, yes, uh, uh, that we must cooperate in this manner if we are to live together as a smoothly functioning society anyway, Bernays and his cohort and there's modern, uh, uh, cohort, um, uh, their job is to convince you and me that we need to do this, that or the other. And uh, that means, uh, eliciting are our consent for things that on an individual basis, individually you and I may not agree with and somehow come to rationalize this as, okay, you know, John Pilger got me under this one, smart and he finishes offers article today, uh, by saying, where are those of us prepared to order unlawful oats and stand up to the authorities and charlatans in government to glorify war and inclusion with an imperial monster, invent foreign enemies and criminalize dissent.

20:55 And who abused mysteries, vulnerable refugees today. Shores and disgrace. Disgrace. We called them illegals and nobody wants. Nobody wants to refugees, you know, and there's a big the that is a problem. It's a problem for governments across Europe at the moment because you have masses of people moving from Africa into southern Europe and the drowning and bolts. And Bolt or sink and would hundreds of people, if not thousands of people, uh, they'd been left floating out in the sea because they can't, they won't be taken ashore a year. People moving from Syria across Europe, I think a million plus people left Syria because of war, a proxy war between the United States and Russia played out through other means that have adopted. And of course when you read the news, they will convince you that it's something other than that or something other than a fight for resources and power and oil and money.

21:58 And John Peel. Joe writes about this all the time. And in this article today, he writes about his own ancestors and in Australia and the formation of the Australian state. And I read a little bit from this for you. It's worth, it's worth a read. I will drop a link into today's article is too low. You go and check this out. John Pilger gave this address on the 200 anniversary of the establishment of the Parramatta female factory prison, where women convicts from mostly Ireland and England, or sent to Britain's Australian commonly connolly colony. In the early 19th century, like I'll colonial societies, Australia has secrets. The way we treat indigenous people still mostly secret for a long time. The fact that many Australians came from what was called bad stock was a secret bad stuck meant convict forebears. Uh, those lake, my great grandmother married a farmer who was incarcerated here at the female factory in Paramatta in 18, 23 according to nonsense, spawned by numerous aunts who had irresistible bourgeois ambitions, muradee primer, and the man she married Francis Macquarie where a lady and a gentlemen of Victorian property and proposing in fact Mary was the youngest member of a gang of while young women, mostly Irish who operated in the east end of long, known as the ruffins.

23:33 They kept poverty a bay with the proceeds of prostitution and petty theft. The Ian's were eventually arrested and tried and hind except Mary who was spared because she was pregnant. She was just 16 when she was Monica in the whole of the ship on their sale. The Lord Sidmouth bound for New South Wales for the term of her natural life, said the George. The voyage took five months of poetry, of sickness and the spare. I know what you look like because some years ago I discovered an extraordinary ritual in St Mary's Cathedral in Sydney. Every Torres, the and the vestry, anon returned to pages of a register of Irish Catholic convicts and there was married. He described as not more than four foot in height, emaciated and pitted with the ravages of smallpox. So he goes on to talk about his grandmother, marries a med history, early life in Australia.

24:30 And a most remarkable was, um, this next bit I found, you know, uh, then there was courting day once a week bereft, dread, gentlemen, whomever they might be, or given forest pick, followed by soldiers. Then male convicts. This is in the Parramatta factory where women would be, uh, lined up, almost like on parade for the benefit of men Bereft Gentlemen, um, soldiers, male convicts, right? Remarkable stuff. This is the 18 hundreds. Some of the women found finery and and prempt orginally, as if inspected by man, by a mayor may provide a way out of their predicament, orders turned our backs should an aspiring may be an old string stringy bark fella down from the Bush during all this, the matron would showed what she called the good points of each woman, which was a revelation to all in this way. My great, great grandparents manager, I believe there were well matched Francis mcavity had been transported from Ireland for the crime of altering unlawful olds against his English landlord.

25:44 And other words, he called them a box or alex or something like that. Right. This is the story in there in Ireland at the time you had these, uh, um, mostly Protestant English landlords who basically rented the land to the proper Irish and there were a bastard smell sort of like, you good kill Irish people and not be tried for us a kill Irish peasants at the time and get away with it. There'd be no charge. You know, you were lawfully allowed to do it anyway. So, uh, Francis, it was a orchard onto a, onto a ship bound for Australia, for ordering online law, not, not or it's been at the center by. I'm standing up for himself. Mary and Francis were married at St Mary's Church later, St Mary's Cathedral on November the ninth, 18, 23 would forward a convict. Couples eight years later, they were granted their ticket of leave.

26:44 I'm married her conditional pardon by the colonial column. Now Snodgrass, Captain General of New South Wales, Blah Blah. So he goes onto say, yeah, um, I sometimes wonder, where does this spirit of today, this, the same thing, spirit of this, um, it's a bit of bravery, you know, where does the spirit of the intractable among those who claim to represent us and those who accept in Supine and silence the corporate conformity that is characteristic of much of modern Australia. You could say that that's the case everywhere. UK, Ireland, United States, Canada, most of us conform, you know, we do what we're told. That's the nature of the group mentality. The group taught. And we tend to, um, you could say for goal, our individuality, for the sake of peace, for the sake of apparent safety, you know, safety of the group, and that's to our detriment because nothing ever changes, you know, for a while being a dissenting voice, uh, you tend to be castigated dogs and parallel.

27:52 We'll, we'll lambaste you, you know, and Carleo I'm this, that, and the other. They'll try and discredit you in some way. And uh, until such time as if you're, if you persist, maybe you'll build some support for your ideas. Um, whatever it is I was reading today about a on a site called what was the seed man? I think it's called something like that. They sell cannabis seeds, you know, and it's remarkable. It's along the same lines in all for a long, long time. Society. Taft does. Cannabis was a dangerous, a gateway drug that it was a evil. And um, it's borned crime after crime. And uh, lots of atrocities came about by the trafficking of drugs and cannabis and hobby. But now all of a sudden it's not. All of a sudden now it's acceptable. All of a sudden it's legal in the United States and other countries are gone the same way.

28:54 I'm not sure if it's illegal here in Ireland. I don't believe so, but it's remarkable that we can be convinced en masse by, uh, those with influence, government corporations, etc. That such a thing is to be reviled and, uh, pushed against and considered a bad and evil and detrimental to a, a, a functioning society. And Then all of a sudden within a couple of years have completely changes, you know, and I think in large part you and me, our cohort, our group, our, uh, society is a little bit stupid, you know, en masse. We just take on what we're told and we just accept it and were easily influenced drew movies, radio and tv and now the internet. Um, and I think it's important that you and me maintain a dissenting voice, whatever way we can, you know, even if it's only to write an article online against a particular idea or challenging someone's position and it can be difficult to gain support.

30:17 You know, when you're going against the status quo. But if it's in your heart that something is not right, we'll, you've got to stand up for it. You know, artists and creators have been traditionally a dissenting voices against governments and, uh, an in 1916 artists and writers and poets and, uh, that kind, a people of that elk were involved in the rising, you know, um, but I think in large part to the major, um, modus operandi of government is to keep us passive, you know, and a day you understand the psychology of this, you know, they know that you and me can be convinced of things once they're delivered in a particular way. That's why they have machines, have a propaganda of a public relations, you know, bullshit that they're able to promote a particular thing and get the meat. It's really a lights are Dennis O'brien here.

31:25 I know he's internationally. He's known. Um, that's why he, um, he has such a foothold in the media because he knows that you can influence so many people with a particular message influence, government influence, you know, you can wield a lot of power when you have control over, uh, uh, the media he owns, I don't know what yawns yawns a big chunk of irish news and media owns a dozen radio stations here in this country and he's a telecoms guy. He's, I think he's in the caribbean as well. He's a big noise and the caribbean and the telecoms game and uh, they know how to manipulate and they know how to, uh, take over to the hearts and minds of people and I wonder when will actually wake up, you know, wonder when we realize that this goes on, you know? Um, I don't think we will.

32:21 I don't think we can. I can, I can't see it. You know, it's like when people come together and crowds, I don't like, I don't like crowds. It's like a football matches, right? You go to a game or something like that are you're in a crowd in the city or something like that. And people tend to just leave their fucking mind at home, you know, they're just, you know, you see like a, if you need to evacuate the premises, everyone just goes like sheep and one, one direction for example, are uh, they can't, they can't make a decision, you know, it's like a queue in a shop even, you know, there's two tills you ever go into a news agent or, or a convenience store and there's, it's busy, right? And there's a couple of tales going and there's one kill 'em, one I wanted hill and everybody's gone from the top of that q, a as, as, as the tail becomes free instead of pharma to cues and everybody just follows everybody else.

33:21 And you go and form another key or brand new queue in front of the second tail. And everyone looks at you like as if you know, your bastard. But, you know, I think you should do it. I do it. And uh, you get able to shop quicker apart from anything else. But people are, people are stupid, you know, and when we come together in groups, we just tend to do what everyone else does, you know, and yeah. So what else have I got for ya? Uh, yeah. You got a edward bernays and noam chomsky and john pilcher, uh, the new studio building the studio down the back of the garden. Well, it's built already. Shared a well build shared built a few years ago. We only a kind of regret when I built that was that made it a little bit shallow. I should've came out a couple of fort moore, but anyway, it is what it is. So I'm taken over half of it,

34:18 a couple of photos in today's article, um, and uh, have cleared it out. I've cleared the space, been measuring up, doing a bit of shopping online. I've picked out all the bits and pieces for me. Desk arrangements going to get out of that from my care. Five hundred quid. And I'm going to Florida and water though. I have the list stuff now ready to go from the builders providers. I'll get that stuff in. And by the end of august, I shall be coming to you from the new studio and I'm really looking forward to it. I'm sticking a little fridge in there. I've got me sonus players. Got to player ones play once. I've set them up for stereo. Uh, uh. What else have I got on? getting a new way, a little mixer, behringer mixer I might go for. Actually now I'm not going for a behringer mixer. I'm going for a yamaha mixer and annex 10 or 12, something like that. And uh, I'm kitting it out. I can't wait to move into it. I'm going to show you loads of photographs to have it done. I'm setting up a little video section as well, a plan to do some video there. And I plan to do on me reading there. I told me, mrs, that I'm moving on me books out of house, down to the, down to the shed. And she's loving it. You know, she can't wait to get me out

35:38 of a ton of books on the desk here In the bedroom and a big desk tastes. That takes up a good chunk of the realm as well. it's the pain vr, so you know what I mean. I don't like being disturbed when I work. So having that space is a very important to me. You know, I'll have my fridge. Let me coffee machine down there. I'll have a few beers in there. And uh, I was talking to you earlier about that site. I went, let me see if I can get it here. Hang on a minute. It's called a did a. Where are we? Um, seed manner. So. Oh yes. Seeds ma'am. Where I am. Yeah. So we're joined seeds, ma'am. It's a site that seller cannabis seeds. And I'm, I'm, I'm, I might get into trouble for this. I don't know if I will. I'm willing.

36:25 I'm willing to take the chance because you see I am a dissenting voice. Fuck the fuck the authorities. I'm going to grab some hash and a. I might even get stoned and do an episode, but I'm going to just experiment with this and give it a golf. So I'm getting 25 percent army forced order when I pay by bit kind, right? This site sells a seeds for a cannabis plants, female seeds. There was doing a bit of reading on an earlier on. Very interesting subject, like really quite a horticultural and scientific and held a, a approach. The whole grown thing. And uh, I'm, I'm very impressed. It's not like you would think, you know, a kind of back alley stuff. It's already very open. Uh, I have inquired about the legality of it because I'm concerned that if I ordered some seeds that I'm going to get lashed.

37:17 Uh, no, I may not, you know, but uh, if I do or want to make sure that, uh, I'm not breaking the law, but if I break the library and that's it, what can happen on my gift finder or something like that, I don't know. But, uh, going to give it a lash and see where it goes. I was trying to open a link there, but it won't open and whatever. So we'll get a new mac as well as the I and a mac, an imac, me, a machines that I walk after bomb and tends to be a little bit labored on some of the stuff that he liked to do. Like if I have, if I've got some audio processing going on and I wanted to try in there, do something else at the same time to cpu goes bananas. So I want to get a new, a new imac.

38:01 So me, I am one secondhand. I don't know if that's the right thing to do and he use ever get secondhand imac. I'd be interested to see what you think. Yes. So seeds man talks about feminized cannabis seeds and all that kind of stuff. So I'm going to give this a go and give this site some decent reading because I'm. I'm interested in this. Yes, indeed. so that a studio should be ready at the end of august, be back from the old hollywood and gone away with the any gol next weekend. Looking forward to that with family and I going to post some stuff from there. I might do a whole pile of writing, but I will record because it's easy, you know, just whip out the phone and go, eh. Did the talk about paleo eating yet? Not sure it did. So, uh, build eight weeks ago. I'll do that now.

38:49 How about that? Three weeks ago, uh, I decided I need to get myself in shape because I had applied a little condition. I'm normally around somewhere between five and a half and 13 stone. That said, I don't want you do to do the maths. It's about 14 pounds in a stone. I'm currently, I want to. When I weighed myself at the start of that thing, I was 88 and a half cages and that's way over the top for me. So as of this morning, I am 84 and half. So four cages, a four kgs lost a body. Fat percentage is down from 80. What? Down from 18 percent to 14 percent sometimes dips below to ordain. Depends what I've been eating and I haven't been strictly paleo. I have had some bread, not very much. I'd say I've been about 95 to 98 percent compliant and that's resulted in me shift and four cages, which is about what does two point two pounds in a kg.

39:59 So do the math, so for tWo years is a for about nine pounds, raised a last minute, nine pounds of body fat down and five percent. So pretty pleased. Now I've been running and I've been hitting the weights. I've got some barriers that are flying around the place out the back there and building them. A little workout stations, well outdoors because of no real to share shared anymore. Um, and I'm pretty pleased with that. Uh, it's easy for me though. I don't know why. It just is, it's easy for me to get fit, attend to see results pretty quickly. It's not the same for everybody, but um, that's the way it is for me. So if you're looking to burn fat, if you're looking to shift a bit of body fat, I recommend going paleo. You're essentially cutting out all breads, wheats, pastors a process foods.

40:51 And what I find, god is kind of starving myself for a day or two days and then even a lot of protein and vegetables and fruit. But normally in my working day I just lash into the work, drink lots of water because I'm essentially when you don't eat carbohydrates, carbohydrates, the, the molecule carries water, uh, and you're tend to dehydrate much quicker. So you have to lash the wardroom. So drinking lots of water, eating loads of a dried fruit like raisins and sultanas, uh, the ones that are not, um, so in fucking, what do you call it? A sulfur

41:34 dioxide you kind of watch out for that know dried fruit. So I've been eating, I've been eating fruit and nuts and drinking lots of water and the weights of off. So I'm pretty happy with the quality of food I've been eating as good to drop the sugary stuff. No more chocolate and stuff like that, you know, although I have dabbled a little bit, so we're pretty pleased about that. So, um, anyway, um, if you're looking to shift weight, eating, paleo and walking out, it's the way to go. But it's not easy, like I take it for granted, you know, I, I think I do, I understand that not everybody finds walking out easy, you know, it's tough going, especially if you've not done it really before, spent it kind of mostly sedentary life. It's difficult to, uh, but I get a buzz out of being balanced, you know, walking out and pushing myself, you know, I get, I get a bit of a bizarre.

42:30 So anyway, that's where I'm at. I'm going to continue eating like this and organelle till I get to where I want to be a tend to go through phases like that, you know. So listen, I'm going to wind it up at that. Uh, if you want to get some material on the topics that we spoke about today, get the links to those articles I was reading. Get over to laurie jean mcguire.com and check out today's sunday, his article, and you'd get those links to john to article to a little bit of bond fund, edward bernays to some psychological content on conformity and the link to that noam chomsky video allowed. So allow you access to that book I spoke about called propaganda by edward bernays. You'll need to enter your email address to download it, but it's there for you if you want to keep her ear balls for more news on the studio.

43:30 I'm really looking forward to getting that. Can't tell you how much I am a. So when I get that moving in an interaction with the end of august or end of august. So that's it for now. Um, I should say that we want to get more of my material, get over to [inaudible] dot com. The podcast, the daily lab is available on itunes, iheart radio or spotify, spreaker, soundcloud, anchor and anywhere podcasts are played. So, um, that's it from me for now, until maybe tomorrow or the next day. I should see you. Hope you have a good weekend. What's left to take it easy? All the best.