In this neuromarketing article written for CoSchedule, I researched the psychological factors said to influence buyers' decision making processes and working with editors and design, produced an extensive piece for their blog.
Can we really hack into the minds of our buyers and influence their decisions? Some say we can, and they’ve got the evidence to prove it. Research suggests that there are definite behavioural patterns that most people follow almost automatically, and understanding those patterns gives you an edge in your niche.
Since the time of the advertising greats like Claud C. Hopkins, the role of psychology in the decision making and buying habits of people has been recognised and well documented.
It has birthed a field of study commonly known as NeuroMarketing. And its findings will give you deep insight into your buyers' and readers' behaviour to understand what works and what doesn't in convincing them to buy from you.