In this article for Landerapp, I broke down the reason and process for creating a dedicated landing page for new subscription signups. The article was a how-to type and helps small business owners managing their own website to build out essential pages.
Email List Building is the cornerstone of building an online business, yet it is actually surprising how many blogs, both large and small do not utilise a Dedicated Signup Page for email capture.
It may be a conscious choice for many, not to add a dedicated signup page, however to me, providing a dedicated page where someone can sign up to your Email List is List Building 101.
Your Sign Up Page is a landing page where you want your visitor to take a single action; subscribe!
Let's take a look to the 7 Reasons;