Most mornings I don’t know what to write about. This morning is one of those. I have a few ideas in my head jostling for position so the plan here is to just write and see where my mind and hands take me. Generally, I like to have the bones of a plan to work to, but sometimes it’s best to have a broad idea and just go with the flow.
Articles archives centered on the business side of art and creativity. Business is the opposite end of the creative stick, and so when we pick up one end we pick up both. Unlike what some may suggest, creativity and business are not mutually exclusive. They are in fact coexistent in any endeavour, and when we embrace both we can achieve success.
I’ve worked in the construction industry for most of my adult life, since I was 15 actually. And for a long time, it put money in my pocket. I’m grateful for that. I’m also grateful for what working in this business has taught me, and it has taught me plenty. But it’s a toxic game to operate in and everyone I speak to in the construction industry agrees with me.
Hard selling is difficult to take, isn’t it? Businesses incapable of reading what it is you need trying to sell you shit you don’t want. Insurance salesmen do it, banks do it, supermarkets do it, for Christ’s sake even veterinarians do it! Well, all selling is not made equal, you don’t have to do it like this.
I read somewhere that The Solopreneur, the freelancer, the consultant, the artist, really isn’t a business person. If you work solo then you don’t own a business, you own a job, and it doesn’t really count. Kind of makes you feel small and unimportant doesn’t it? No wonder creative people feel marginalised when it comes to business.
I got a call yesterday from a friend in trouble. His small business is failing, cash flow was bad and he’s left questioning why he even started working for himself. He was in a dark place, I know how he feels, I was that soldier. So I offered him some advice.
How can creative people beat the competition, share some beauty in the world, make a living and be free? It’s been a big question for me for a long time. It’s taken a while but I reckon I’ve figured it out. See what you think.
Most of us shudder at the thought of giving away what we know for free. It kind of counter intuitive isn’t it? Well I’m going to show you why it’s probably the most effective growth strategy you’ll find.