Running a business with multiple moving parts is different to being a craftsperson, artist, sole trader responsible for only yourself. Although your craft is the reason the business exists, it often can become a victim to the demands of the business. Abstract elements such as staff management, marketing, sales, accounts and so on, become more important that the work itself.
Articles archives centered on the business side of art and creativity. Business is the opposite end of the creative stick, and so when we pick up one end we pick up both. Unlike what some may suggest, creativity and business are not mutually exclusive. They are in fact coexistent in any endeavour, and when we embrace both we can achieve success.
The butcher shop owner told my wife once that they just weren’t getting the footfall they needed to survive. He said he’d have to close down if things didn’t pick up. They obviously didn’t. But there’s so much the butcher shop could have done.
Well now, we’ve really come to the nub of it all, haven’t we… how much should I charge for this thing I’ve made or this service I provide? This is a real world, physical reality, get with the program kind of question that pretty much everyone asks at various points in their creative career.
Good coffee matters. But unfortunately, too many makers of coffee simply want to sell more coffee and too many people want instant gratification. The upshot of all of this is that good coffee is a rarity. Making something great takes time and effort and I’m not sure we really understand this.
So there I am, sitting quietly at the bar with my mate Tony, a fresh pint of Guinness sitting in front of me, anticipation for my first swallow building. The boozer is pretty much empty apart from a French couple and a scattering of Monday night locals. A nice few quiet pints and some light conversation is just what I’m after, but the peace and quiet is about to be broken.
So I mentioned On Page SEO above, so let’s talk about that. I don’t expect to rank for this article in Google because there’s far too much competition from well established sites that specialise in SEO. But I’ll do the basic on page SEO because it’s good practice and I’ve conditioned myself to do it.
It’s my view that the more small scale producers and manufacturers of things who are operating in the locality, then the stronger our society and economy. Diversity is good. It allows people choice and helps communities grow and become self-sustaining. But alas that not how we do things.