Giving up, quitting on something is kind of frowned upon, isn’t it? I mean, there seems to be this popular notion in western industrialised society that to kill something that’s not working is a terrible thing. It seems there’s virtue in keeping something alive that’s dying. It might bring you to your knees but by Jasus, you’d better keep trying to make it work as long as there’s a breath in your body or else
Articles archives centered on the business side of art and creativity. Business is the opposite end of the creative stick, and so when we pick up one end we pick up both. Unlike what some may suggest, creativity and business are not mutually exclusive. They are in fact coexistent in any endeavour, and when we embrace both we can achieve success.
The butcher shop owner told my wife once that they just weren’t getting the footfall they needed to survive. He said he’d have to close down if things didn’t pick up. They obviously didn’t. But there’s so much the butcher shop could have done.
Well now, we’ve really come to the nub of it all, haven’t we… how much should I charge for this thing I’ve made or this service I provide? This is a real world, physical reality, get with the program kind of question that pretty much everyone asks at various points in their creative career.
How do I launch this book successfully? I haven’t got a fucking clue how to launch a book, to be honest, I’m just winging it. I’ll try things that seemed to work for me for other things before like running a giveaway, but apart from that I really don’t know.
I’ve been working away on a book marketing plan for The Artist’s Manifesto recently. More specifically I’m looking to LinkedIn to market my book. So in today’s episode of The Daily Larb Podcast I want to share with you a little of how my LinkedIn book marketing will work.
Welcome to Monday Marketing. This week, I’m gonna get into the nitty gritty detail of how to schedule tweets around the clock, 24 hours, completely on autopilot. Occasionally I edit the schedule or delete content from the stream because it’s not relevant, but largely, the content I tee up is refined and specific to the audience I wish to attract. By following what I’m gonna show you, you can do this too with only $10 bucks a month.
Good coffee matters. But unfortunately, too many makers of coffee simply want to sell more coffee and too many people want instant gratification. The upshot of all of this is that good coffee is a rarity. Making something great takes time and effort and I’m not sure we really understand this.