I’ve worked in the construction industry for most of my adult life, since I was 15 actually. And for a long time, it put money in my pocket. I’m grateful for that. I’m also grateful for what working in this business has taught me, and it has taught me plenty. But it’s a toxic game to operate in and everyone I speak to in the construction industry agrees with me.
Articles archives centered on the business side of art and creativity. Discover how to find an online audience, build a loyal following, conduct effective marketing and sell art and creative pieces online. In order to create and spread your work to others you've got to embrace marketing. Without it you might as well make stuff in a dark room all by yourself. Art not shared is not worth a damn.
Hard selling is difficult to take, isn’t it? Businesses incapable of reading what it is you need trying to sell you shit you don’t want. Insurance salesmen do it, banks do it, supermarkets do it, for Christ’s sake even veterinarians do it! Well, all selling is not made equal, you don’t have to do it like this.
I read somewhere that The Solopreneur, the freelancer, the consultant, the artist, really isn’t a business person. If you work solo then you don’t own a business, you own a job, and it doesn’t really count. Kind of makes you feel small and unimportant doesn’t it? No wonder creative people feel marginalised when it comes to business.
The first thing we need to do here is dispel a myth. Many creative people believe that business and art are like oil and water – they don’t mix (innovative analogy there). Well maybe, but it all depends on how you look at it. If you were to try mix oil and water in the same container, you’d be right. But that’s not what I mean in this case.
I got a call yesterday from a friend in trouble. His small business is failing, cash flow was bad and he’s left questioning why he even started working for himself. He was in a dark place, I know how he feels, I was that soldier. So I offered him some advice.
Help people find your artwork and creative pieces online with these 16 SEO Best Practices that you can begin to implement on your website. If you want to make a living from your art you’ll need to get your stuff in front of the right people. Check out the basics and download the guide.
Most of us shudder at the thought of giving away what we know for free. It kind of counter intuitive isn’t it? Well I’m going to show you why it’s probably the most effective growth strategy you’ll find.