Most of us business owners shudder at the thought of giving away what we know for free, at least if you’re old school and Irish that is! It kind of goes against the grain just a tad, but I’m going to show you how to sell services successfully by doing just that.
This week in Episode 016 of The Prosperous Tradesman Podcast I continue my chats with Sales Trainer Paul Lanigan. In the second of two discussions we get talking about how vital storytelling in marketing is for businesses who wish to connect with their audience, their customers.
Welcome to Episode 005 of The Prosperous Tradesman Podcast where I’m looking at why tradesmen in business seem to be ignoring the opportunities presented by online marketing
Coca Cola are a massive company with massive resources, and although their marketing might be complex and cover many areas, their message is quite simple. Successful online marketing persuade buyers to buy by latching onto an already existing emotion that makes the buyer think they will feel better in the having of whatever it is you are offering. […]
Picture it; You’re a small business owner working flat out 80 hours per week, staff to manage, bills to pay, projects to complete, business to win.. You’re at full tilt the whole time. You’re currently spending up to $1,000 per month on Adwords to generate leads. Some months it’s more than that, but you feel it’s […]