A Slight Change In Direction

Pivoting: A Slight Change In Direction

You’ve likely noticed some changes around here of late…

If you are a regular reader it’s been hard to miss it really. At the risk of disappointing some I’ve decided to change things and serve those I can serve best.

Let me fill you in…

The thing is, this site has changed quite a bit since I launched it around October 2014 and I felt all along I was improving my offering to you guys but something was missing. It seemed I wasn’t following my own advice.

I wasn’t writing for the people who I could serve best. My focus was not refined and I found I was jumping from topic to topic without a clear content strategy.

Earlier, in the summer of 2014 I had another entirely different concept The Millionaire Tradesman which was a place where tradesmen and service business owners could learn how to do better business.

But not long after launching that site I parked all activity as the content was a little too sharp and abrasive so I decided to leave it lie until I could make it better.

Solutions For Service Business Owners

Anyway, long story short I’ve managed to refine that original concept, pivot, and go back in the direction of my original target. There is a new brand too – “The Prosperous Tradesman“, I think it has a good ring to it.

What you reckon?

There won’t be a total disconnect from what I’ve written before, it’s merely that I will be framing a lot of the content differently and throwing in the odd bit of colourful language here and there to spice it up.

As such I’ll show a little more authenticity and less censorship.

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You see I’ve realised that the people I can assist best are those service business owners and sole tradesmen, the people who screw in the screws and fix the broken stuff in the world.

So that’s who I’ll be building content and learning material for from here on.

You see I know service related business and the people who run them best, after all, 25+ years in the game I’m bound to have picked up a few things of value.

Content That Helps You Build Your Business

I’m focusing my efforts on creating content that helps you get found online and generate leads for your business. That content comes in the form of help with paid advertising and organic search.

Here’s the main subjects being covered;

  • Search Engine Optimization – How to get found organically in local searches
  • Google AdWords – How to structure campaigns correctly get found in paid search for service businesses
  • Digital Marketing – A broad range of subjects related to WordPress Web Design, Social Media, Blogging, Email Marketing and so on
  • General Business – Both here on the blog and on the podcast (ooh yes I’ve launched a new show!) I’ll be covering business issues and solutions specific to service businesses.

So Who Exactly Can Benefit From The New Material?

Bottom line..

If you run a service business or thinking hard about making the break then this site is for you. The content will be good for you if you’re a skilled manual worker in any of the following areas of business;

  • Master Craftsmen
  • Construction Workers
  • Electricians
  • Instrument & Control Technicians
  • Plumbers
  • HVAC Installers
  • Carpenters
  • Lorry Drivers
  • Plant & Machinery Operators
  • Painters & Decorators
  • Roofers
  • Fire & Security Installers
  • Audio Visual Technicians
  • Plasterers
  • Ground Workers
  • Landscapers
  • Steel Workers
  • Carpet Layers
  • Window Cleaners
  • Pool Servicing
  • Grounds Keeper
  • Cleaning Company
  • Locksmith
  • IT Servicing

You name it, if you fix or make stuff then you’re welcome. In fact, even if you sell products you’ll get value from the content.

I’ll be sticking to SEO, AdWords, Business & Marketing and here’s where I’m focusing the content

YouTube – Daily videos offering business advice and how to marketing

The Blog – The Tuesday Bit; a short article easy to read, and other more in depth How-To marketing stuff.

The Podcast – Every Thursday I’m publishing one roughly 30 min show with interviews, advices and strong opinion from yours truly.

So that covers it really. If you’ve read this far down to post then you’re probably interested in staying tuned! If so that’s brillo!

Click on this to join The Prosperous Tradesman Community and get content to help you build your business, lots of swearing and general disregard for PC business speak, and 15% discount on services.

See you soon!

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  • Good for you buddy, I think you’re onto something there, the only thing, I can see standing in your way is that most sole traders prefer to “try it themselves” or get business by word of mouth. But you’re on something, I will be watching with interest 🙂

  • Nice one Robert! I’m ok with guys who want to do themselves… I’ll be building out online training for those guys. I’ll do one to one for others who haven’t the time or will to learn it. Catch you on Skype for chats tomorrow!

    (Must sort out this Disqus full width display… 😐 )